Founded in 2002, Sneaker Freaker has been an improbable success based on an insatiable love of free shoes and global ambition. With distribution in over 40 countries, the self styled 'Greatest Boogazine in the World' has a cultural upper-cut that is remarkable for a boutique publisher based in Fitzroy.

In 2008, Sneaker Freaker became probably the first Australian magazine to be translated into Spanish.