Pete Hellicar is an art director and designer based in London UK.

After a period spent skating professionally and touring worldwide he co founded Unabomber Skateboards in 1997, producing boards and apparel featuring the work of artists and illustrators including Jody Barton, Will Sweeney, Pete Fowler, Nik Taylor and Adam Neate.

In 2001, Hellicar became art director for Etnies worldwide, he was responsible for the re branding of the Etnies advertising, Logos and apparel including skate, surf, snow and BMX markets.

Returning to the UK in 2004, he has continued to art direct campaigns for Etnies, alongside design and consultancy work for a broad range of clients including New Balance, Foot Patrol, Sacred Harp Library and Memphis Industries record labels, Channel 4 creative, Topshop, Topman, and Orange.